Social Media

Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. 

Social is here to stay

In this day and age, it’s hard to escape social media.

We spend more and more time on more and more platforms. Whether we’re adding photos of our lives or scrolling through endless feeds, it's hard to deny that we are becoming addicted.

In fact, each person spends an average of 2 hours and 22 minutes on social networks and messaging per day (Globalwebindex, 2018).

What does this mean for business?

More and more, people are consulting ratings and reviews and researching brands on social media before they spend their money. 

Consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions. 

The vast majority of people trust what a peer says about your brand, whether they're a stranger or not, over what you say about your brand.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). 

Your business must be social.

Social Seen

Every day, people are looking for what you do, where you do it, and asking questions to make their decisions.

Social media management involves being on the right channels, in real-time, to answer those questions, and build real relationships with people in the place they're spending the most time looking.

Social Media Statistics

Quick Facts

  • 95% of online adults age 18-34 are most likely to follow a brand through social media
  • 96% of people talking about brands online don’t even follow the brand.  You need to go beyond your own channel (the same people responding) and monitor unbranded conversations going on.
  • AngelList
    54% of social browsers use social media to research products. More buyers are joining social media networks and looking for reviews and recommendations. That’s why it’s essential to have a prominent online presence on various social media platforms. (GlobalWebIndex)
  •  One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the day to access social media, no matter where you are. 
  • AngelList
    There are 3.2 billion social media users worldwide, and this number is only growing. That equates to about 42% of the current population (Emarsys).
  • 90.4% of Millennials, 77.5% of Generation X, and 48.2 of Baby Boomers are active social media users (Emarketer, 2019).
  • 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018).

Social Media Management

  • One of the quickest ways to reach your target market
  • Monitors your advertising activities and trends on social media networks
  • Notices trends in prospective markets
  • Increases visibility of the brand
  • Reaches untapped markets in the virtual world
  • Initiates conversations with potential clients to increase customer loyalty
  • Has in-depth understanding of your vision, online presence, practices and pricing policies of your company
  • Targets the right audience according to usage of sites and age group.

Social media is a moving target that is continuously more crucial to hit. Let us make your social seen.

Contact us for a free social media analysis - no obligations & hassle free!

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