Why Upgrade?

If you’re wondering why you should improve your online presence and upgrade with a mobile, responsive website—there are many reasons…

Websites Age

The fact is websites age. What was great in 1998 was bad in 2002 and what was great in 2002 was obsolete by 2008.

While most businesses saw having a website as an option in 2008, today it is a standard of professionalism in the eyes of potential customers.

As technologies evolve, antiquated websites begin to cause errors in modern browsers; they fail to get found in searches; and, above all else; they don’t load properly on modern mobile devices like smartphones and tablets.

The Mobile Migration

Today, most people access the internet from a mobile device. When old websites load improperly, visitors get frustrated and bounce out of the website.

These potential customers could either merely assume there is a problem with your website when they leave or they could get really frustrated with your brand. 

Don’t give your customers and potential customers bad experiences due to old technology.

The Big Problem

The problem is most business' websites were developed for desktop computers. While these sites may display well on those platforms, where they often fall flat is for mobile visitors.

Mobile visitors are often presented with sites that load poorly, act buggy or are missing features. This means lost customers - as they browse onto someone else's website that loads. 

Businesses large and small are still grappling with the Bounce Rate issue.

The Solution

Fortunately, a solution does exist to make websites load appropriately on the host of devices in use today - responsive websites. Responsive websites are sites built utilizing technology that makes them scale up and down to display properly on all screens - giving everyone a good user experience and ensuring mobile customers aren't lost.

Not sure if your website is outdated?

Check now with the Google mobile friendliness test.

Why Upgrade?

Quick Facts

  • 80% of internet users own a smartphone. With so many cell phone services giving away free smartphones with their contracts, this number is will only keep increasing.
    (Smart Insights)
  • 74% are willing to wait only 5 seconds for a site to load before leaving.
    (Source: Compuware.com)
  • AngelList
    9 out of 10 mobile searches lead to action. More than 50% lead to sales.
    (Source: SearchEngineLand)
  • AngelList
    81% of smartphone users have done product research from a smartphone, and 50% have made a purchase via their phone.
    (Source: Prosper Mobile Insights)
  • AngelList
    By 2019, mobile advertising will represent 72% of all US digital ad spending.
    (Marketing Land)

The Statistics

We automatically track all stats associated with your website. Accessed via the client's dashboard, this includes: total site traffic, user engagement and events, traffic source and physical location of site visitors. 

Why Mobile? Check out the numbers

  • There are 271 million mobile subscribers in the U.S. alone.
    (Source: MobileMarketer)
  • 40% of mobile users look up information about a tv program at the same time they are watching the show.
    (Source: ImpigeMobileStrategy)
  • 74% of people use their mobile phone to help them while shopping, with 79% making a purchase as a result.
    (Source: ImpigeMobileStrategy)
  • 60% of mobile users expect a site to load in 3 seconds or less.
    (Source: Compuware.com)
  • 49% of U.S. mobile subscribers own a smartphone.
    (Source: MobiThinking)
  • 34% check in from the iPhone. 70% of mobile searches lead to action within one hour.
    (Source: SearchEngineLand)
  • The Weather Channel gets 67% higher click through rates on mobile display ads over desktop banners.
    (Source: MobileMarketer)
  • Did you know there are 250 million Americans with a mobile phone and 310 million mobile devices? Businesses need to be mobile to connect with the hundreds of millions of mobile consumers nationwide.

Old rules don't apply!

Google used to find search engine results based on the business’ distance from the consumer. Their new algorithm, though, favors websites that are “mobile-friendly.” According to the Associated Press, "The revised formula, will favor websites that Google defines as "mobile-friendly"."

Websites that aren’t mobile-friendly have been demoted in search engine results pages on smartphones and tablets, while those meeting the criteria are most likely to appear at the top of the rankings. This is a prized position that translates into more visitors and money.

Google is now punishing businesses that do not have mobile, responsive websites! It's a simple business decision for Google. Good relevant searches means happy customers for Google.

The answer is simple...

A responsive website is a replacement for your desktop site that is specifically designed for smartphones, tablets, laptops, pc's and smart tv's.

If your current site is not mobile it's definitely lacking all the latest responsive technology, it's time to start over with a new responsive mobile presence.

A new responsive website is the best path forward for any business. If you're not mobile, you're missing out on modern consumers.

Find out how your website is doing today

Contact us for a free website analysis - no obligations & hassle free!