The fact is websites age. What was great in 1998 was bad in 2002 and what was great in 2002 was obsolete by 2008.
While most businesses saw having a website as an option in 2008, today it is a standard of professionalism in the eyes of potential customers.
As technologies evolve, antiquated websites begin to cause errors in modern browsers; they fail to get found in searches; and, above all else; they don’t load properly on modern mobile devices like smartphones and tablets.
Today, most people access the internet from a mobile device. When old websites load improperly, visitors get frustrated and bounce out of the website.
These potential customers could either merely assume there is a problem with your website when they leave or they could get really frustrated with your brand.
Don’t give your customers and potential customers bad experiences due to old technology.
The problem is most business' websites were developed for desktop computers. While these sites may display well on those platforms, where they often fall flat is for mobile visitors.
Mobile visitors are often presented with sites that load poorly, act buggy or are missing features. This means lost customers - as they browse onto someone else's website that loads.
Businesses large and small are still grappling with the Bounce Rate issue.
Fortunately, a solution does exist to make websites load appropriately on the host of devices in use today - responsive websites. Responsive websites are sites built utilizing technology that makes them scale up and down to display properly on all screens - giving everyone a good user experience and ensuring mobile customers aren't lost.
Check now with the Google mobile friendliness test.
We automatically track all stats associated with your website. Accessed via the client's dashboard, this includes: total site traffic, user engagement and events, traffic source and physical location of site visitors.
Google used to find search engine results based on the business’ distance from the consumer. Their new algorithm, though, favors websites that are “mobile-friendly.” According to the Associated Press, "The revised formula, will favor websites that Google defines as "mobile-friendly"."
Websites that aren’t mobile-friendly have been demoted in search engine results pages on smartphones and tablets, while those meeting the criteria are most likely to appear at the top of the rankings. This is a prized position that translates into more visitors and money.
Google is now punishing businesses that do not have mobile, responsive websites! It's a simple business decision for Google. Good relevant searches means happy customers for Google.
A responsive website is a replacement for your desktop site that is specifically designed for smartphones, tablets, laptops, pc's and smart tv's.
If your current site is not mobile it's definitely lacking all the latest responsive technology, it's time to start over with a new responsive mobile presence.
A new responsive website is the best path forward for any business. If you're not mobile, you're missing out on modern consumers.
Contact us for a free website analysis - no obligations & hassle free!